Montag, 9. März 2009

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Current Problems in Pediatric and Adolescent Health Care.
May-June 2005, Pages 218-223

Interessante Sachen, die man in einer Fachzeitschrift so findet (direkt nach dem Artikel ueber Krebs bei Jugendlichen....???).

Q
A question on nutrition: have you ever heard of “deep-fried Mars bars”? Where are these most popular?

A
Jay Leno, host of The Tonight Show on NBC, once was asked what he thought about Scottish cuisine. “Scottish cuisine? I don’t think there’s any such thing … when you buy a Mars bar … they dump them in hot oil.” (Burns M. Jay Leno’s Chicago. http://www.aarp-magazine.org/travel/articles/a2003-07-30-Leno.html. Accessed October 21, 2004).

It turns out that the existence of a deep-fried Mars bar was first reported in the Scottish Daily Record in 1995 (Dow B. Mars super, please. Daily Record, August 24, 1995). It continues to be cited as typifying Scotland’s diet, although a recent telephone survey shows just how common, or not, deep-fried Mars bars are, in terms of availability, in Scotland. The survey consisted of a random selection of the 627 fish-and-chip shops in Scotland, a survey undertaken to determine the delicacy’s availability, cost, and consumption. It turns out that just 22% of fish-and-chip shops in Scotland sell deep-fried Mars bars. Some 70% had at one time or another sold them in the past. Apparently deep-fried Mars bars are not all that popular with shopkeepers. The most common complaint was that the Mars bar spoiled the deep-fry fat or frying equipment itself.

In this survey, mean weekly sales per shop were just 23 Mars bars, but 10 shops reported selling as many as 50 to 100 per week. The mean price was 0.6 £ (range 0.3 to 1.50). Seventy-six percent of Mars bars were sold to children and 15% were sold to teenagers.

Thus it is that Scotland’s deep-fried Mars bars are not just an urban myth. The deep-fry habit is actually spreading, and there is even evidence of penetrance of a healthier Mediterranean diet in Scotland. It would seem that deep-fried pizza is increasingly popular up north (Morrison DS, Petticrew M. Deep and crisp and eaten: Scotland’s deep-fried Mars bar. Lancet 2004;364:1927).

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